We-Flashy sells reflective biking gear that looks like normal cool clothes
Oh yes, you’re cool. Your bike looks like a Victorian gentleman. Your helmet looks like a tweed fedora. And your reflective vest looks like … a shitty reflective vest. You have two options: Embrace ugliness as a hipness signifier (it worked for all these guys), or find reflective clothing that actually looks like something you’d wear on purpose. If you picked door No. 2, Brookyn-based (duh) company We-Flashy is here for you.
We-Flashy’s tees and sweatshirts are on the spendy side, due to being heavily encrusted with expensive reflective material. But their products, in a rotating range of designs, are cool-looking, safety-enhancing, and make for awesome nightlife photos. And if you’ve got a Fab.com account, you can get some on sale for the next few days.