
Photo by Zoli Erdos.
The utility company that supplies power to Apple’s Maiden, N.C., data center has pulled a paper from its website that bragged about Apple’s energy-guzzling ways.
The paper was a puff piece talking about the reasons that Apple chose to hook its iCloud data center up to Duke Energy’s power grid. It lays out the backstory of an Apple lobbying effort, dating back to 2006, that ultimately landed a 500,000-square-foot data center -- code-named Project Dolphin -- in the wilderness of North Carolina.
“This was the best-kept secret in the data center world,” said Duke Energy Director of Business Development Stu Heishman, according to a copy of the report [PDF], which had formerly been located on a website run by Duke’s business development group.
The report also talks about Apple’s power consumption, a subject that has suddenly become controversial as Apple has come under fire for using too much energy from non-renewable sources at the Maiden data center. We don’t know why or when the report was pulled -- reached last week, Heishman said he didn’t remember the report -- but some of the statements in the report seem to be at odds with Apple’s image of Maiden as low-power consumer.








