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It's not about the fuel

The case for fuel-agnostic efficiency

Those of us who care about energy and environmental policy have a bad habit: the lazy but rhetorically convenient tendency to refer to energy issues as if they were fuel issues. From solar to coal to uranium, we have developed a shorthand that uses these words to describe a whole fuel-chain, from raw fuel extraction/recovery to end-use consumption. But the language is dangerous. What matters is efficiency -- true, fuel-agnostic efficiency, applied equally to every possible fuel-chain we know. Not because efficiency is an alternative to any given fuel, but because any other energy policy is ultimately unsustainable, in every …

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Oil industry turns to PR offensive to diffuse anger over record prices

Faced with angry consumers incensed at high oil and gasoline prices, oil companies in the U.S. and Europe have turned to well-funded PR campaigns in an attempt to shift their image from profit-hungry oil-mongers to responsible innovators fulfilling their duty as energy providers. ExxonMobil has led the most recent effort to sway the public; on June 1, Exxon released a barrage of TV and print ads, peppering the airwaves and major newspapers with a message of innovation and utility. Meanwhile, car manufacturers have been eager to paint themselves as being equally innovative and oh-so-close to divorcing petroleum altogether. General Motors …

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A kind word

Will wonders never cease: not only sane economist, but author of a textbook!

Upon occasion, I've been accused of having, shall we say, an uncharitable attitude towards the self-styled "science" of economics. I firmly believe that not all economists are Dungeons and Dragons geeks in suits or political sycophants whose only talent is covering their guesswork with a fog of intentionally obscure jargon. It's just the 98 percent who give the rest a bad name. However, when one stumbles on one of the rest, it's worth noting. I'm greatly enjoying The Political Economy of World Energy: an introductory textbook by Ferdinand E. Banks. Professor Banks is like vodka: sharp, clear, and delivers a …

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When a bleach company cries 'sustainable'

The Clorox Co. leverages sustainability for growth

More green biz reporting from the Sustainable Brands '08 Conference. Even the Clorox Company, with $4.8 billion in sales last year, has set out to get a piece of the proverbial green apple pie that the conscious American consumer is becoming. Recognizing that sustainable products are no longer a wee e-niche market, Bill Morrissey, VP of Environmental Sustainability at Clorox, described the company's extensive research on what motivates a consumer's interest in the environment. From these efforts, four key areas emerged: Personal protection -- What's going in me/on me/around me (and my family)? Cost -- I save $$ by reusing/reducing …

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The price isn't right

Nuclear power is expensive

In mid-2007, a Keystone Center nuclear report (PDF), funded in part by the nuclear industry estimated capital costs for nuclear of $3600 to $4000/kW including interest. The report notes, "the power isn't cheap: 8.3 to 11.1 cents per kilo-watt hour." In December 2007, retail electricity prices in this country averaged 8.9 cents per kwh. Mid-2007 has already become the good old days for affordable nuclear power. Jim Harding, who was on the Keystone Center panel and was responsible for its economic analysis, e-mailed me in May that his current "reasonable estimate for levelized cost range ... is 12 to 17 …

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Wal-Mart truck fleet on track to meet fuel-efficiency goals

Wal-Mart has improved the fuel efficiency of its 7,000-truck fleet by 20 percent since Oct. 2005 and is on track to meet its goal of a 25 percent improvement by the end of 2008, a Wal-Mart executive said Friday. Having already downsized its diesel tanks and started rolling on more efficient tires, the company also hopes to introduce hybrids into its fleet and perhaps devise a scheme to keep refrigeration running while the engine is off. "With gas at $4 a gallon, we're keenly working on reducing costs," says Matt Kistler, senior vice president of sustainability at the retail behemoth. …

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Big Three automakers get plug-in funding from feds

The U.S. Big Three automakers will get $30 million over three years for plug-in hybrid R&D, the Department of Energy announced Thursday. While less than automakers wanted -- last year they pushed for $500 million -- each welcomed some funding for various aspects of plug-in research. Chrysler plans to build a test fleet of 80 plug-ins, including 10 adapted Dodge Durangos and Chrysler Aspens; General Motors will also build a fleet, as well as focusing funds on enhancing engine innards; and Ford will work on a project "to identify a pathway that accelerates mass production of plug-in hybrid vehicles." DOE …

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Monsanto: still reading blogs

PR firm Edleman launches charm offensive for the GMO giant

Not so long ago, I was an utterly obscure farmer-blogger dashing off indictments of industrial agriculture for some 30 loyal readers (many of them house-mates and relatives). And then, evidently by the miracle of the Google search, a functionary from Monsanto's legal office discovered my blog and fired off a cease-and-desist letter. I published it, added a tart response, and alerted a few editors to the exchange. Within days, my site meter showed thousands of readers piling in. Within months I had a paid writing gig. Thanks, Monsanto! Evidently, the GMO seed giant is still paying folks to scan Google …

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E.U. chemical-registration and testing law kicks in; industry gets huffy

The European Union's comprehensive chemical law, REACH, is finally starting to take effect, requiring manufacturers and importers of chemicals to begin registering their products with a new regulatory agency. The REACH law was heavily diluted between its first introduction and final passage due to heavy pressure from the chemical industry, but it's still expected to have a big impact on the E.U. marketplace. Chemical manufacturers from around the world will eventually be forced to test their products for safety before selling them in the European Union. U.S. businesses are particularly miffed about the new regulatory requirements, saying they're expensive and …