Business & Technology

Keeping up with the Scotts

JCPenney joins the ranks of green retailers

Say what you will about it, JCPenney is a survivor. The 106-year-old retailer has 1,093 stores lurking around the country, from Media, Pa. to Tempe, Ariz. Having made it through the rash of department store consolidations that gobbled up brands like Marshall Fields, and having fared better than some of its mid-range competitors — Sears and Montgomery Ward come to mind — JCPenney has adopted a new businesses strategy to stay relevant. Not surprisingly, given current trends, it’s now going green. After launching an in-house eco-label, Simply Green, in March, and experimenting with green building techniques in a Denver store …

When in doubt, propagandize

The ethanol industry is in trouble because the market is rejecting its products, which turn out to have been wildly over-hyped. So it’s taking a cue from the coal industry and improving its product launching a massive advertising campaign. Fresh from my inbox: WASHINGTON — On Tuesday, November 11th, leading ethanol producers from around the country will announce the launch of a new organization at a press conference in Washington, D.C. The organization will be dedicated to promoting ethanol as America’s best renewable fuel that is reliable and affordable now. In addition, they will announce a new ad campaign focused …

NYC mayor proposes plastic-bag fee

Urging New Yorkers to bring their own sacks to Saks, Mayor Michael Bloomberg has proposed a 6-cent fee on plastic bags. One cent per bag would go to stores; the other nickel would go to the city, bringing in an estimated $16 million per year.