October is “Breast Cancer Awareness Month,” which means we’re going to be seeing a lot of pink ribbons and graphic tees shouting “save the ta-tas!” at us for the next three weeks or so.

Lucky for the ta-tas, there’s a fracking company ready to join the fight! On Oct. 2, Baker Hughes announced that they’d contribute $100,000 to the Susan G. Komen Foundation, the largest breast cancer charity in the nation. In a press release, the company stated that it wanted to help “end breast cancer forever.”

Baker Hughes is going to paint 1,000 drill bits that well-known Passionately Pink® to prove it. This may be an opportune moment to mention that those drill bits could be up to 10,500 feet underground.

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The Komen Foundation’s partnership with Baker Hughes has already received its fair share of criticism: It’s being called out for “pinkwashing” the fossil fuel industry. A spokesperson from Komen defended the foundation by saying that the partnership grew out of Baker Hughes’ personal connection to breast cancer.

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We’re left with some conflicting emotions. I mean, it’s great to see corporations “doing their bit” for cancer-fighting causes, and who wouldn’t want to see breast cancer ended forever? But when the money is coming from a company whose products could contribute to cancer, we can’t help but wince.

There’s this little thing called benzene, a real nasty carcinogen, that’s released at dangerously high levels near fracking sites. Because of benzene, oil and gas industry workers are at higher risk of leukemia and — what do you know — breast cancer.

An article in EcoWatch explains:

Benzene exposure is known to induce breast cancer in laboratory animals and is modestly associated with breast cancer among women. But the best evidence we have for the benzene-breast cancer link comes from studies of young male workers exposed on the job. Male breast cancer is clearly linked to occupational exposure to benzene.

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Alright! So a company that could play a part in higher rates of cancer is joining the fight to “end cancer forever.” Good to know we’re all taken care of!