Monsieur W will flip up your skirt, throw sand in your face, muss your hair, and knock all your shit over — but he’s just misunderstood. And when you make friends with him, you’ll find that he actually has a lot of potential. This ad, for power company Epuron GmbH, won approximately one dillion awards in 2007, probably because it is the most charming and poignant ad for renewables we’ve ever seen.

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