A farmer from Iowa recently told me a story about visiting the San Francisco Bay Area, where I live. He chatted up foodsellers at the Ferry Building farmers market, visited the wine country, and met a lot of nice people. But he also noticed that whenever he told anyone that he was a corn and soybean farmer, the temperature in the room seemed to drop. Oh, that kind of farmer. In the Bay Area, saying "I grow corn and soy" is the real world version of saying Voldemort.
This antipathy runs both ways, of course. Visiting Iowa, I felt a similar chill at times when I revealed that I was a California food writer. Another farmer asked me how I thought we should deal with the problem of people demanding organic foods.
But I truly believe that we’re natural allies. The farmer and the eater should be friends! We all want the same thing: A sustainable system, one that provides fair compensation for food producers and makes the world a more healthy, delicious, and beautiful place with every bite. We should be breaking the path toward this goal together. And yet, instead of mutual respect, there’s acrimony, suspicion, and anger.