Go to the Twitter feed of Smart Car of Argentina and hold down the J key. Go on. We’ll wait here for you.
AWESOME, right? Okay, I know this is just that thing where advertisers colonize every form of media or social networking and pervert it to their own capitalistic ends, but I can’t help it: This technique of using Twitter as an ASCII-art flipbook is just so cool!
Smart Cars are pretty cool in their own right — they’re teeny, cute, 85 percent recyclable, and ridiculously fuel-efficient, so if you have to have a car they’re a good way to go. But I like that they’re also putting that innovative spirit to use finding fun new ways for us to interact with the internet. Guess I’m just a sucker for advertising that doesn’t make me want to punch things.
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