Most people think clean energy is out of reach. John Bourne provides renewable options for any budget.

Most people think clean energy is out of reach.

Grist 50

John Bourne provides renewable options for any budget.

You might think solar panels are just for people with money to burn. John Bourne disagrees. “There are a number of clean energy options out there for everybody,” he says. “Our job is to help find the right one for the right person.”

Bourne used to work for solar companies that would develop products and ask stores to carry those products exclusively, even if they weren’t the best fit for everyone. So he started BrightCurrent to represent a bunch of different brands instead. The company partners with big retailers — Sam’s Club, Comcast, Sears — and provides behind-the-scenes services like running call centers and training retail associates, all to help match customers with the right clean energy and efficiency products, from smart thermostats to LEDs.

More than 30,000 people have bought clean energy products through BrightCurrent since the company launched in 2015. “We’re just getting started,” Bourne says. “We really want to be in every state in the country.”

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The world feels pretty broken right now. That’s why we need Fixers — bold problem solvers working toward a planet that doesn’t burn and a future that doesn’t suck. For our annual list of emerging green leaders, Grist brings you 50 innovators with fresh, forward-thinking solutions to some of humanity's biggest challenges. Credits

Grist 50 Credits

Photo of John Bourne: Craig Hightower

  • Editors
    Andrew Simon, Amelia Urry
    Designers
    Mignon Khargie, Amelia Bates
    Engineer
    Nathan Letsinger
    Project Manager
    Matt Grisafi
    Social Media
    Cody Permenter
    Video Producer
    Daniel Penner
    Executive Editor
    Scott Dodd
  • Writers
    Clayton Aldern Ted Alvarez Eve Andrews Vishakha Darbha Sabrina Imbler Nathanael Johnson Samantha Larson Katie Mast Amy McDermott Emma Foehringer Merchant Caroline Saunders Darby Minow Smith Katharine Wroth Kate Yoder

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