A desperate McDonald’s Japan turns to frantic dance as metaphor
McDonald’s Japan is not doing well. So it held a meeting at the end of 2012 to try to reverse this downturn, which has now been going on for two years. And one of the main points of this meeting was, not surprisingly, “stronger marketing.” The result? An ad featuring the “Dancing McCrew,” two McDonald’s “employees” dancing their little hearts out because working at McDonald’s is soooo fun.
The dance is broken up into different sections to properly glorify each element of the McDonald’s worker experience. There’s “Welcoming,” “Assembling Hamburger,” “Making Drink ,” “Washing Hands.” You get the point. Let’s check it out.
Obviously less than confident about the ability of dance routines to actually bring in more revenue, McDonald’s also raised its prices 20 percent. Maybe it needs a part of the dance called “Charging More Money”?
McDonald's Japan Turns to Dancing Crew to Boost Floundering Sales, Brand Channel.