bikes
H&M

Starting this spring, H&M is going to have a line of men’s clothing designed specifically for cyclists. When you think about it, it really isn’t that surprising that hip designers of hip H&M products are into biking and, more specifically, fixed-gear bikes. But it is surprising that this giant, global mega-retailer would think it worthwhile and potentially profitable to create a line of clothes designed specifically for cyclists. You can get a taste of the offerings in this video:

Like all H&M clothes, they promise to be cheap and disposable, and you shouldn’t necessarily run out and buy them. But if being able to buy good-looking cycling clothes helps more people ride bikes — especially people who wouldn’t otherwise — that’s a plus. And if H&M is designing cycling clothes, it means that cycling is becoming more mainstream than would have seemed possible just a few years ago.