Lay off the kale, you arrogant yuppies.* The leafy green's popularity has skyrocketed in the last few years, and as a result, Bejo Seeds, a major kale seed supplier, just ran out of seeds in Australia.
The kale chip fans in the media are scared. "Hipsters have made kale so popular that farmers are struggling to meet demand," cries the Daily Mail. "Time to Panic: There May Be a Global Kale Shortage," warns Eater. "Start Prepping Now for a Possible Global Kale Shortage," advises GrubStreet.
I see you're already clutching your favorite leafy green and growling. But is it really time to panic over, hoard, and ration your kale?
Don't unwax your handlebar mustache just yet. First, to point out the obvious, we're only talking about a temporary shortage from one (albeit big) seed supplier in one country. The Bejo Seeds Australia director told the Australian Broadcasting Corporation that he hopes seeds will be available by September or October.
When I contacted the Australia director for more details, he told me they had "switched the tap off" when it comes to the kale story. Translation: Calm the fuck down, internet.
I called up the managing director of Bejo Seeds' U.S. branch, Mark Overduin. He told me that while their branch had quadrupled kale seeds sales in the last three years, they weren't feeling the same crunch as their sister branch in Australia. "Sometimes supplies get a little tight," he said. When I told him that I thought that the kalepocalypse was overblown, he chuckled and said I was probably right. The leafy green researcher and kale farmers I heard from didn't seem too concerned, either.