When California regulators approved $500-a-day fines for overwatering lawns, suburbanites across the state gasped, “However will I keep my neighbors in check without a superior lawn to lord over them??”
Now, a solution: Slap on a fresh coat of green paint. The specially formulated (and supposedly nontoxic) grass dye lasts three to six months. It’s catching on. “Companies that promise to paint lawns are cropping up all over California,” National Journal reports. “The service lets homeowners cut back on water use without sacrificing curb appeal.”
The resulting “glittering shade of emerald green” might be even flashier than the real deal. “People think it sounds ridiculous when they first hear about it,” Jim Power, operations manager for LawnLift, told National Journal. “But then they try it, and they’re instantly hooked.”
OK, sorry, it still sounds ridiculous. But I guess it’s nice that they’re helping to keep lawn dude — the recovering waterholic California’s employed as its drought spokesalien — out of rehab.
— Lawn Dude (@Lawn_Dude) July 31, 2014
California Residents Are Painting Their Lawns Green, National Journal.
Get Grist in your inbox