Living

he's redefining green

Cisco DeVries

Art: Nat Damm Cisco DeVries President, Renewable Funding Oakland, Calif. Sure, you’d love to have solar panels on your roof, but where would you get tens of thousands of dollars to install them? Cisco Devries, …

he's redefining green

Jim Cochran

Art: Nat Damm Jim Cochran Farmer, Swanton Berry Farm Davenport, Calif. Despite what many consumers may think, organic rules don’t ensure fair treatment of workers—and tight profit margins mean that working conditions and pay on …

She's redefining green

Valerie Casey

Art by Nat Damm. Original photo by Brian Smale. Valerie Casey Founder, Designers Accord Oakland, Calif. Designer Valerie Casey, 37, wants to green not just her own projects but her entire industry. She started the …

He's redefining green

Robert Cialdini

Art: Nat Damm Robert Cialdini Psychologist Tempe, Ariz. Robert Cialdini, 64, until recently a psychology and marketing professor at Arizona State University, wrote Influence, the classic book on persuasion. Lately he’s been researching the best …

He's redefining green

Ambrose Carroll

Art: Nat Damm Ambrose Carroll Pastor, Renewal Worship Center Denver, Colo. The Renewal Worship Center, founded in April 2009 by Rev. Ambrose Carroll, 40, is one of the first churches in the U.S. to have …

She's redefining green

Erika Allen

Art: Nat Damm Erika Allen Projects Manager, Growing Power Chicago, Ill. Erika Allen grew up on a farm in Rockville, Md., working in the fields with her father. “We didn’t have a TV and we …

he's redefining green

Chandrasekhar “Spike” Narayan

Art: Nat Damm Chandrasekhar “Spike” Narayan Leader of Science and Technology Organization, IBM’s Almaden Research Center Silicon Valley, Calif. Spike Narayan and his team at IBM’s Almaden Research Center work on bleeding-edge technologies that are at the …

he's redefining green

Jack Newman

Art: Nat Damm Jack Newman Cofounder and Senior Vice President of Research, Amyris Berkeley, Calif. He may look like an amiable Deadhead, but Jack Newman, 44—that would be Dr. Newman to you—is a Berkeley microbiologist …

She's redefining green

Brenda Palms-Barber

Art: Nat Damm Brenda Palms-Barber Chief Executive Director, North Lawndale Employment Network Chicago, Ill. Brenda Palms-Barber never meant to start a green project. She just wanted to create jobs for the residents of Chicago’s North …

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