Living

40 people who are redefining green

Robert Cialdini

Art: Nat Damm Robert Cialdini Psychologist Tempe, Ariz. Robert Cialdini, 64, until recently a psychology and marketing professor at Arizona State University, wrote Influence, the classic book on persuasion. Lately he’s been researching the best ways to persuade people to …

40 people who are redefining green

Ambrose Carroll

Art: Nat Damm Ambrose Carroll Pastor, Renewal Worship Center Denver, Colo. The Renewal Worship Center, founded in April 2009 by Rev. Ambrose Carroll, 40, is one of the first churches in the U.S. to have started up with an explicitly …

40 people who are redefining green

Erika Allen

Art: Nat Damm Erika Allen Projects Manager, Growing Power Chicago, Ill. Erika Allen grew up on a farm in Rockville, Md., working in the fields with her father. “We didn’t have a TV and we relied on a wood stove, …

40 people who are redefining green

Chandrasekhar “Spike” Narayan

Art: Nat Damm Chandrasekhar “Spike” Narayan Leader of Science and Technology Organization, IBM’s Almaden Research Center Silicon Valley, Calif. Spike Narayan and his team at IBM’s Almaden Research Center work on bleeding-edge technologies that are at the nexus of efforts to create …

40 people who are redefining green

Jack Newman

Art: Nat Damm Jack Newman Cofounder and Senior Vice President of Research, Amyris Berkeley, Calif. He may look like an amiable Deadhead, but Jack Newman, 44—that would be Dr. Newman to you—is a Berkeley microbiologist who cofounded Amyris, a start-up …

40 people who are redefining green

Brenda Palms-Barber

Art: Nat Damm Brenda Palms-Barber Chief Executive Director, North Lawndale Employment Network Chicago, Ill. Brenda Palms-Barber never meant to start a green project. She just wanted to create jobs for the residents of Chicago’s North Lawndale neighborhood, 57 percent of …

Cities

Coming soon to a cul-de-sac near you: farming!

  A new way forward for suburbia?Suburban sprawl was a dreadful mistake–and not one brought on by “consumer choice,” but rather by a specific set of government policies. Let’s hope sprawl’s forward march can now be stopped–the bursting of the …

40 people who are redefining green

Irma Muñoz

Art: Nat Damm Irma Muñoz Founder, Mujeres de la Tierra Baldwin Vista, Calif. Los Angeles native Irma Muñoz, 57, founded Mujeres de la Tierra (Women of the Earth) in 2004, after two neighbors died of cancers that they suspected had been caused by …

40 people who are redefining green

Patti Moreno

Art: Nat Damm Patti Moreno Founder, Garden Girl TV and Urban Sustainable Living Roxbury, Mass. Patti Moreno, 38, aka “The Garden Girl,” wants to sow the seeds of inspiration and get everyone growing organic veggies and living a more self-sustaining …