In March, nearly two-thirds of Americans thought there should be more regulation of fracking. Now, only 56 percent do. This is not because of a slew of new, strict regulations.
Companies and industry groups, such as America’s Natural Gas Alliance in Washington, have sponsored advertisements that stress measures to protect the environment during drilling.
“The oil and gas industry have been blanketing the airwaves with ads that tout gas as our savior,” Kate Sinding, a senior attorney with the Natural Resources Defense Council in New York, said in an e-mail. “They’re using Big-Tobacco style smoke and mirrors messaging to deflect genuine concerns about the health threats.”
It's not just voters that the natural gas industry is trying to woo. GigaOm reports on the industry's effort to ally with renewable energy advocates -- though it has a ways to go with NRDC, I think.