This morning, Google unveiled its "Zeitgeist 2012" report, a look at what the world searched for over the past 12 months. (Well, over the past 11-and-a-third months, anyway.) The No. 1 trending thing people searched for was Whitney Houston, which: OK. But when it came to news events, the most captivating thing was Hurricane Sandy.
Which got us thinking: Did those searches for Sandy prompt more searches on climate change? And the answer is: yes, but not many.
Here's what search traffic for "Hurricane Sandy" looked like over the course of the year, across the globe. (In all graphs, 100 represents the peak search volume.)
And, here, searches for "climate change" and "global warming."
See that tiny little tick up at the end of October? Yeah, that's correlated to Sandy.