Farmers: We like them! So does Dodge, I guess, because there's not any other clear reason why the American car company would make this ad except to try to associate itself with a trade close to America's scrappy -- and white male -- identity.
From Dodge's portrayal, you'd hardly know that almost a third of farm operators are women, and the population of farm owners of color is growing by full percentage points each year. You'd also hardly know who does most of the work on most of those farms.
God made a farmer. Then god made thousands of field workers, approx. one of whom dies every day while working & making ~$10k/year. WTF god?
— Susie Cagle (@susie_c) February 4, 2013