Let's say I give you a million dollars. Cool, you'd say. Probably also: Thanks.
And now I say: You need to use that money to make a product. Say, baskets. You're all, OK, cool, I can make baskets. Good.
So you set up a system to make baskets. You invest that million dollars in a factory and some workers and so on (I have literally no idea what goes into basket-making -- wicker? straw? whatever) and start cranking out baskets. You decide to sell them for $100 a piece. You make 100 to start, and sell all 100 of them. Boom. You've got $10,000 in hand. Not bad.
But if Reuters is doing the math, you're losing $9,900 on every basket you sell. After all, the Reuters reporter would suggest, mansplaining away: You made 100 baskets but it cost you $1 million to make them. That's $10,000 a piece, from which you only earned back $100.
To which you would say: What, Reuters? What? Do you need a calculator, Reuters? Reuters! Come on, man! And so on and so on, forgetting completely about your basket business, letting your clothes fall into disrepair as you gnash your teeth and wail at the unforgiving sky.