Here's the latest installment in the great war between Tesla Motors and The New York Times, launched after a Times reporter chronicled a troubled test drive of Tesla's all-electric sedan. For background, see here; for additional commentary, just turn on your computer. There have been dozens of posts on the subject, from the Times' public editor, GigaOm, Gawker, MIT Technology Review, Jalopnik. But the place to start is where our previous piece left off: with a post on the Tesla blog responding to the Times' claims, written by chair Elon Musk.
You may have heard recently about an article written by John Broder from The New York Times that makes numerous claims about the performance of the Model S. We are upset by this article because it does not factually represent Tesla technology, which is designed and tested to operate well in both hot and cold climates. …
When Tesla first approached The New York Times about doing this story, it was supposed to be focused on future advancements in our Supercharger technology. There was no need to write a story about existing Superchargers on the East Coast, as that had already been done by Consumer Reports with no problems! We assumed that the reporter would be fair and impartial, as has been our experience with The New York Times, an organization that prides itself on journalistic integrity. As a result, we did not think to read his past articles and were unaware of his outright disdain for electric cars. We were played for a fool and as a result, let down the cause of electric vehicles. For that, I am deeply sorry.
It is not clear for whom Musk feels sorry, but it is quite clear whose feelings have been hurt: his own. It's clear in the emotion behind his post, emotion that he bolsters with nine bullet-pointed counterarguments, five graphs of data from the car, two Google maps, and one annotated graphic from the Times article.