Broccoli City isn't your typical eco-festival. Sure, there are the organic food vendors and eco-friendly pop-up shops, carbon-free lifestyle information booths, and yoga and fitness classes. But there's also hip-hop and R&B headliners like Cam'ron and JoJo performing on a solar-powered stage. The event's goal is to empower young, hip, multiculti urbanites to make healthy food and lifestyle choices, environmentally conscious decisions, and then go out and spread the green gospel.
Festival founder Brandon McEachern says bringing sustainability to urban communities is all about delivering a green message with a fresh twist. Launched just last year, the Broccoli City Festival represents on both the East and West Coast: the Washington, D.C., festival was April 19 and the Los Angeles festival is tomorrow, May 3. He talked to Grist about how the Broccoli City Festival got started, why "green" and "eco" aren't just for rich white people, and how to keep the message of healthy food and fitness strong in communities year-round. Here’s an edited and condensed version of what he had to say: