Grist Says: “Screw Earth Day! One Day Is For Amateurs”

Campaign Urges Public to Make Every Day Earth Day with Free Download of ‘Wake Up and Smell the Planet’ and Sweepstakes for Free Trip to Bonnaroo Music Festival

SEATTLE, WA (April 9) – Want
a bright green future? Then join Grist and “Screw Earth Day!” Making a lasting impact for the planet isn’t
about what you do once a year on April 22 to eke out a little kumbaya for your
karma. It’s about what you do every
single day.

Grist, the nation’s
leading online source for environmental news and information, today launched a campaign
to underscore the importance of walking the green talk all the time — and
having fun while doing it. Earth Day, celebrated every year on April 22, played
a critical role in launching the modern-day environmental movement, but its message
has become watered down over time. Grist’s promotion highlights the changes
people can make in their everyday lives to help Ma Earth.

“Too many people
tokenize Earth Day, using it as an excuse to hug a tree one day and ram it with
their SUV the next,” said Chip Giller, founder and CEO of Grist. “We say, screw
that. One day is for amateurs. We can do better.”

The irreverent
Screw Earth Day! campaign coincides with the start of a year-long 10th
Anniversary celebration for Grist and the launch of its new website at grist.org. The campaign will include an extensive
online ad campaign and will be reflected in Grist’s editorial offerings during
the two weeks leading up to April 22.

Grist is
encouraging new users to sign up for daily and weekly news updates by providing
two compelling incentives: a free download of its popular, award-winning book
Wake Up and Smell the
Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your Day; and a free trip for two (including
round-trip airfare, full festival passes and carbon offsets) to Bonnaroo, the
popular music and arts festival that has a long-standing commitment to
sustainability.

To download a free copy of Wake Up and Smell the Planet and enter
the Bonnaroo Music and Arts Festival sweepstakes, register at www.grist.org/screwearthday or www.screwearthday.com.

About Grist
With a fresh spin on
environmental news and views, Grist informs, inspires, and links America’s next
generation of green citizens. Founded in April 1999, Grist has developed the
most recognizable voice in environmental journalism: funny, opinionated, and
intelligent. Grist offers in-depth reporting, news analysis, opinions, and
practical advice — all tailored to inform, entertain, provoke, and encourage
its users to think creatively about environmental problems and solutions.

Each month, Grist
reaches more than 800,000 unique individuals through its website, emails and social
networking tools, and it has enjoyed particular success among users in their
20s and 30s. Through partnerships with major media outlets such as MSN, The
Huffington Post, The Washington Post,
and Yahoo!, Grist is reaching an even broader audience that extends into the
millions. Grist has been featured in The
New York Times, Newsweek, Time,
Vanity Fair, and dozens of other major media outlets worldwide, and
was recently ranked as a top green website by both Time and the London Guardian.