For years, 1,200 people an hour have been seeing this six-block stretch of street in secret. But finally, New York City is bringing these back-alley relationships into the light, and giving them the official municipal seal of approval. Now the street can announce to the world: “I'm here. I'm part of the city. I'm not an unnamed pedestrian walkway you'd be ashamed to walk your mother down. I'm 6 ½ Avenue.”
The newly named avenue runs from 51st to 57th Street. It's primarily a pedestrian walkway, and as Transportation Nation says, that makes the city’s official approval more significant:
In giving this stretch of walkways a name, the New York City Department of Transportation is encouraging more walking. Even more than the cute name, they do so by painting crosswalks and stopping traffic mid-block where people already jaywalked with more than the usual amount of New York pavement entitlement (if that’s possible).