RIP AIM

Did the EPA borrow its latest PR strategy from my teenage self?

In 11th grade, I had an inane habit of staying up very late IMing my stoner boyfriend and/or stalking boys who were cuter than him on Myspace. As a result, I essentially never woke up on time for school — which, in my defense, started at 7:45 a.m. — but I REFUSED to acknowledge my role in that in any way.

“I DON’T UNDERSTAND WHY THIS KEEPS HAPPENING,” I would moan at every tardiness slip. I understood extremely well why this kept happening.

According to a Huffington Post report by Alexander Kaufman, the EPA is taking a very similar approach to its communications on climate change. On Tuesday evening, the agency’s Office of Public Affairs sent around an internal set of talking points.

To sum up: The EPA is dealin’ with climate change! But it sure doesn’t know why it’s happenin’!

Consider some of the OPA-provided points:

Replace “human activity” with “staying up until 1 a.m. on the internet” and “changing climate” or “climate change” with “always being late to school,” and my point stands.