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Grist 50

Craig Hightower

Meet the fixer: This CEO provides clean energy for any budget.

You might think solar panels are just for people with money to burn. John Bourne disagrees. “There are a number of clean energy options out there for everybody,” he says. “Our job is to help find the right one for the right person.”

Bourne used to work for solar companies that would develop products and ask stores to carry those products exclusively, even if they weren’t the best fit for everyone. So he started BrightCurrent to represent a bunch of different brands instead. The company partners with big retailers — Sam’s Club, Comcast, Sears — and provides behind-the-scenes services like running call centers and training retail associates, all to help match customers with the right clean energy and efficiency products, from smart thermostats to LEDs.

More than 30,000 people have bought clean energy products through BrightCurrent since the company launched in 2015. “We’re just getting started,” Bourne says. “We really want to be in every state in the country.”


Meet all the fixers on this year’s Grist 50.