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Grist 50

SoFi

Meet the fixer: This entrepreneur helps the solar industry compete.

Behind the business of energy production, there are a lot of numbers. Usage data is essential to solar companies who are trying to figure out how to work in a given region — but it’s often hidden away in the outmoded databases of individual utility companies who aren’t in the business of accessible data storage.

Less than a year after kicking off her clean-energy career as a low-level analyst at PG&E, Elena Lucas decided she wanted to tackle that problem head-on. She cofounded the Bay area–startup UtilityAPI in 2014.

UtilityAPI wrangles the data and delivers to the companies who need it — and in doing so, it has brought the cost of installing solar panels down by 5 to 10 percent.

Lucas is also working to to make her company — and tech culture at large — more welcoming to women. Nearly half of UtilityAPI’s employees are women, most in executive positions. “I think it’s really different than a lot of other companies in the Bay Area,” Lucas says, “and I’m so proud of that.”


Meet all the fixers on this year’s Grist 50.