boys will be boys
Toxic masculinity is probably destroying the planet.
A recent article in Scientific American shed light on why some men aren’t embracing eco-friendly behaviors. It may have less to do with what they think about the environment, and more to do with gender roles.
After conducting a series of studies with more than 2,000 participants in the U.S. and China, researchers found a cognitive link between greenness and femininity. Basically, eco-friendly behaviors like shopping with a reusable grocery bag are perceived as more feminine, so men are less inclined to do them.
So is eco-friendly behavior just not macho enough? To get guys to go green, the researchers suggest using “men-vironmentally-friendly” (*shudder*) marketing with “more masculine fonts, colors, words, and images.”
Or we could, you know, choose to redefine what it means to “be a man.” After all, some of the impulses deemed “masculine” — like exerting power over others — are also behind the exploitation of women’s bodies and the earth’s resources. If gender roles are toxic for people and the planet, it’s time to rethink them.