{"id":316955,"date":"2016-01-20T07:00:34","date_gmt":"2016-01-20T12:00:34","guid":{"rendered":"http:\/\/grist.org\/?post_type=grist-50-profiles&amp;p=316955"},"modified":"2016-01-20T07:00:34","modified_gmt":"2016-01-20T12:00:34","slug":"cameron-russell","status":"publish","type":"grist-50-profiles","link":"https:\/\/grist.org\/grist-50\/profile\/cameron-russell\/","title":{"rendered":"Cameron Russell"},"content":{"rendered":"<p><b>Green cred:<\/b> Russell thinks climate activism has a branding problem &#8212; and as a 13-year veteran of the fashion industry, she would know. But she also has a lot of ideas on how to fix that problem. For starters: Highlight the women at the forefront of the climate movement for an audience that might not know about them &#8212; like, say, readers of <i>Vogue<\/i>. In December, Russell organized and launched the #MakeTheseWomenFamous campaign, an extension of the <a href=\"http:\/\/www.vogue.com\/projects\/13373340\/climate-change-summit-women-cop21-warriors-global-warming\/\"><i>Vogue<\/i> feature on 13 prominent female climate activists<\/a> &#8212; from Christiana Figueres to Kathy Jetnil-Kijiner &#8212; shot by premiere fashion photographers. \u201c<i>Vogue<\/i> has a lot of authentic power to create celebrity,\u201d says Russell, \u201cand that is kind of their role in the movement.\u201d<\/p>\n<blockquote><p>\u201cOur generation has been fighting the right fight, and we&#8217;ve been producing the right leaders.&#8221;<\/p><\/blockquote>\n<p><b>What to expect in 2016:<\/b> More mobilization of the fashion community to make climate change a cause c\u00e9l\u00e8bre. You may have seen such high-profile fashion faces as Lily Donaldson, Grace Bol, and Bella Hadid from photos of the <a href=\"http:\/\/www.vogue.com\/13365588\/cameron-russell-climate-change-peoples-pilgrimage\/\">People\u2019s Pilgrimage March at the end of October<\/a> &#8212; that\u2019s thanks to Russell. \u201cI have felt for a long time that models are uniquely poised to become very influential activists, because they are some of the few women who really have very direct access to media,\u201d she says.<\/p>\n<p><b>Her generation\u2019s got this:<\/b> Movements like Occupy Wall Street and Black Lives Matter give Russell hope that a massive climate movement is only just beginning. \u201cOur generation has been fighting the right fight, and we&#8217;ve been producing the right leaders &#8212; and that really made me feel much more hopeful about being able to tackle this.\u201d<\/p>\n<p><b>Runs in the family:<\/b> Russell is the daughter of Robin Chase, co-founder of Zipcar. \u201cMy mom co-founded Zipcar when I was 12, and when I was a kid she was a sustainability advocate before that was a thing,\u201d says Russell. \u201cLike, we&#8217;d only buy used clothes, we&#8217;d reuse our sandwich bags for lunch, all that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the leaders shaping green in 2016.<\/p>\n","protected":false},"author":54839989,"featured_media":490321,"menu_order":0,"template":"","meta":{"footnotes":""},"coauthors":[1],"class_list":["post-316955","grist-50-profiles","type-grist-50-profiles","status-publish","has-post-thumbnail","hentry","grist-50-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cameron Russell - Grist 50<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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