{"id":363804,"date":"2017-03-21T02:30:33","date_gmt":"2017-03-21T06:30:33","guid":{"rendered":"http:\/\/grist.org\/?post_type=grist-50-profiles&amp;p=363804"},"modified":"2017-03-21T02:30:33","modified_gmt":"2017-03-21T06:30:33","slug":"davida-herzl","status":"publish","type":"grist-50-profiles","link":"https:\/\/grist.org\/grist-50\/profile\/davida-herzl\/","title":{"rendered":"It\u2019s hard to track the local effects of climate change. Davida Herzl creates Fitbit-like tools for the planet."},"content":{"rendered":"<aside class=\"g50-profile__stats-block profile__stats-block--profile-363804 \">Cofounder &amp; CEO, Aclima<br \/>\nSan Francisco, California<br \/>\nAge: 40<\/aside>\n<p>You can\u2019t fight what you can\u2019t measure. But Davida Herzl has a solution: Her company, Aclima, builds sensor networks that monitor environmental impacts at a hyperlocal scale. Clients can deploy sensors on city streets, inside buildings, even on vehicles, to compile data on pollutants, carbon footprint, and more.<\/p>\n<p>Think of it as a Fitbit for a planet trying to take more steps toward carbon reduction. In addition to working with the Environmental Protection Agency, Aclima has partnered with Google\u2019s Street View fleet to map greenhouse gas emissions and air quality in California.<\/p>\n<p>[pullquote share=&#8221;true&#8221; hashtag=&#8221;Grist50&#8243;]\u201cThe health of the planet and human health are interconnected.\u201d [\/pullquote]<\/p>\n<p>Herzl ultimately wants her sensor networks to create changes in behavior, both from large institutions and from individuals who can follow their lead. \u201cOne of the things we know is that emissions from non-electric vehicles influence climate change &#8212; but now we\u2019ve learned that the proximity of my house to a freeway increases my health risk,\u201d she says. \u201cThat can influence whether I choose to buy an electric vehicle or a nonrenewable-fuel-based vehicle \u2026 That personal moment motivates me every day.\u201d<\/p>\n<p>Workplace culture matters to Herzl, too: She sees Aclima\u2019s multiracial, gender-diverse crew as part of a new vanguard in Silicon Valley dedicated to solving the world\u2019s biggest problems through industry and innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This startup founder built a Fitbit for the planet.<\/p>\n","protected":false},"author":57007830,"featured_media":490282,"menu_order":35,"template":"","meta":{"footnotes":""},"coauthors":[10],"class_list":["post-363804","grist-50-profiles","type-grist-50-profiles","status-publish","has-post-thumbnail","hentry","grist-50-cities","grist-50-economy","grist-50-13"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>It\u2019s hard to track the local effects of climate change. Davida Herzl creates Fitbit-like tools for the planet. - Grist 50<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s hard to track the local effects of climate change. 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