climate psychology
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Here are the latest market-tested words for selling climate action
New polling and market research suggest the phrases you should use and the phrases you should avoid.
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Pope Francis gets more people to care about climate change
In just a few months, his holiness achieved what environmental activists have been trying to do for years.
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How do you make conservatives care about climate change? An expert shares tips.
A social scientist and veteran of the anti-tobacco campaign lays out the handful of climate messages that have some traction on the right.
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Here’s what to hope for from the Paris climate talks
An agreement can be a success even if its emissions targets are not legally binding as long as there’s enough public pressure on countries to fulfill their pledges.
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Media disaster reporting can throw a wrench in the way you process disaster risk
A new study in Nature Climate Change suggests that news reports on natural disasters can actually reduce risk perceptions.
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What do Republicans think about clean energy?
A new poll finds some encouraging numbers suggesting that "climate-conscious conservative" is not a contradiction in terms.
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Climate journalism bums people out. Here’s how to change that.
A new study finds that people pay the most attention to climate stories when they feature individuals who are making a difference.
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What’s the best way to communicate about climate change? This expert offers some insights
Anthony Leiserowitz of the Yale Project on Climate Change Communication has done groundbreaking research on people's understanding of global warming.
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Use behavioral science to help fight climate change, says Obama executive order
The first annual report from the administration's Social and Behavioral Sciences Team offers promising psychological nudges.