marketing
-
‘Organic water’ is a thing now
A German brand of bottled water called BioKristall has gotten the official go-ahead to market itself as organic water. That's right, not a single pesticide was used to keep away the insects that feed on water crops, and it didn't need any chemical fertilizer either. Thank goodness SOMEBODY cares about our health. Okay, now all […]
-
Can luxury car brands market green vehicles?
Luxury car brands have a problem. They want to be green, honest! But luxury, according to The New York Times, means "bigger, stronger, faster." None of those adjectives translate into "fuel economy."
They're trying, though! Aston Martin, for instance, turned a tiny Toyota smart car into the fancy Cygnet, which has 1.3 liter engine. Mercedes is working on smaller cars, some with hybrid or electric engines. Lexus has a "compact luxury hybrid hatchback" (whatever that is).
-
No girls allowed: Dr. Pepper's latest is dudes-only
Dr. Pepper is marketing its new diet soda strictly to men. You can have this one, dudes.
-
Beauty and the Beastly BPA-Soaked Soup
Disney princess-mania can strike 3 to 5-year-old children at any time. That’s bad enough for kids (and mostly their parents), but now these bedazzled damsels are harming all children in a whole new way -- by enticing them to ingest high levels of BPA.
Campbell's has been using Disney princesses and other Disney characters to sell kid-targeted food. Cartoon labels and "cool shapes" -- i.e. noodles that are supposedly, though unidentifiably, made to look like kids’ favorite characters -- help entice "healthy kids" into eating chicken in salty chicken broth. And of all the soups tested for BPA in a recent study, the Disney Princess Cool Shapes soup scored the worst.
-
McChange doesn't come easy
McDonald's announced that it will include apple slices and a smaller French fry serving in its Happy Meal. How significant is the announcement?
-
What’s wrong with the USDA’s new MyPlate graphic? Plenty
The collective wisdom in press reports last week was that the USDA’s new “easy to understand” ChooseMyPlate image is “better” than the old pyramid. Well, that’s not saying much. But it’s also completely beside the point. Sure, it’s easy to poke fun at how bad the pyramid image was (and I had a ball doing […]
-
Not just the facts, ma’am: Why science alone can’t defeat Big Food’s policy stranglehold
Put ’em up, Pepsi.Food-reform advocates like to stick to the facts, believing that if they can just construct a rational, air-tight argument, they’ll convince the public and transform policy around food. But that’s a bit like bringing a butter knife to a sword fight. As Robert K. Ross, president and CEO of the California Endowment, […]
-
Should we label cars the way we label cigarettes?
Photos: New York City Department of TransportationMaybe the flashing skeleton will get their attention. That’s what the New York City Department of Transportation is hoping, anyway. The city announced yesterday that it will start using electronic message boards saying “Speed Limit 30” and “Slow Down” with a skeleton figure in an attempt to get drivers […]