Robert Cialdini
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Smart readers weigh in on behavior change
A couple weeks ago, I wrote a post on behavior change that prompted a lot of great feedback and discussion. I've picked out a few interesting bits and pieces from the thread to highlight and respond to.
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Rejecting free savings out of sheer dumbness: common!
A famous social science experiment shows how hotels could save 20% of their laundry costs for free. Apparently they haven't bothered to read it.