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<oembed><version>1.0</version><provider_name>Grist</provider_name><provider_url>https://grist.org</provider_url><author_name>David Roberts</author_name><author_url>https://grist.org/author/drgrist/</author_url><title>Rooftop solar is just the beginning; utilities must innovate or go extinct</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content"&gt;&lt;a href="https://grist.org/climate-energy/rooftop-solar-is-just-the-beginning-utilities-must-innovate-or-go-extinct/"&gt;Rooftop solar is just the beginning; utilities must innovate or go extinct&lt;/a&gt;&lt;/blockquote&gt;
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&lt;/script&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://grist.org/climate-energy/rooftop-solar-is-just-the-beginning-utilities-must-innovate-or-go-extinct/embed/" width="600" height="338" title="&#x201C;Rooftop solar is just the beginning; utilities must innovate or go extinct&#x201D; &#x2014; Grist" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;</html><thumbnail_url>https://grist.org/wp-content/uploads/2014/10/solar-panels-on-roof.jpg</thumbnail_url><thumbnail_width>1600</thumbnail_width><thumbnail_height>900</thumbnail_height><description>Fights over rooftop solar generally focus on "net metering," but the challenge to utilities is far greater than that, and if they hope to survive, their response must be more ambitious.</description></oembed>
