Articles by John Elkington
John Elkington is cofounder and chief entrepreneur at SustainAbility and blogs at johnelkington.com.
All Articles
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New E.U. environmental standards are changing the global marketplace
Europeans are a wee bit funny when it comes to incubation. During the Middle Ages, they obsessed about the threat from incubi, evil spirits rumored to descend upon women and have their way with them as they slept. Then (in the condensed version of history) came the New Economy, and incubating was all the rage, […]
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Will hard-won environmental and social gains survive China’s economic rise?
The way China has catapulted itself onto the Monopoly board of global capitalism has caught most Western leaders on the hop. Like Butch Cassidy and the Sundance Kid looking back at their pursuers, top U.S. and European Union businesspeople are wondering, “Who are those guys?” Yuan-a make a deal? After all, how much do we […]
