We are not making this up: Mattel is planning a new line of accessories made from “excess fabric and trimmings from other Barbie doll fashions and products which would otherwise be discarded.” The “playful and on-trend” Barbie BCause collection — including handbags, hats, pillows, and diaries “each featuring its own unique variations and kitschy patchwork details” — will be sold exclusively at Toys”R”Us. Says a Mattel marketing person, “Barbie BCause is for eco-conscious girls who believe that being environmentally friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric.” The press release is dated Apr. 1, but Mattel folks confirm that Barbie BCause is not a joke.
