We are not making this up: Mattel is planning a new line of accessories made from “excess fabric and trimmings from other Barbie doll fashions and products which would otherwise be discarded.” The “playful and on-trend” Barbie BCause collection — including handbags, hats, pillows, and diaries “each featuring its own unique variations and kitschy patchwork details” — will be sold exclusively at Toys”R”Us. Says a Mattel marketing person, “Barbie BCause is for eco-conscious girls who believe that being environmentally friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric.” The press release is dated Apr. 1, but Mattel folks confirm that Barbie BCause is not a joke.
Get Grist in Your Inbox
If you were watching “Game of Thrones,” you missed Neil Tyson’s solution to global warming
NFL player tackles sustainable beef off the field
Why you should be skeptical of Walmart’s cheap organic food
El Niño could raise meteorological hell this year
The brutally dishonest attacks on Showtime’s landmark climate series