Apparel companies hire climatologists to predict consumer trends
In the good old days, the only constant that the fickle fashion industry could rely on was the changing of the seasons — now, it can’t even rely on that anymore. A run of unseasonably warm winters has led some apparel companies to hire staff climatologists who help predict when consumers will be in the market for cold-weather clothes. Because, darling, buying a winter-anticipating coat in August is so five years ago.
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