Who doesn't love good news? Let’s start with something catchy -- maybe a soundtrack as you read the rest of this column. This week we released a video created by DJ Steve Porter, known for his innovative "remix" videos, featuring celebrities, sports stars, and now Michael Bloomberg, philanthropist and mayor of New York City, and the Sierra Club’s Beyond Coal campaign: Creative, internet-based videos are no longer something reserved for major corporations to promote products; we're now using this type of media to promote issues that the public cares about. Beyond Coal will continue to lead with cutting edge social …
Get Grist in Your Inbox
Mary Anne Hitt
Mary Anne Hitt is director of the Sierra Club's Beyond Coal Campaign, which is working to eliminate coal's contribution to global warming and repower the nation with clean energy.