I've been selling fish for 30 years, and I'm pleased that my store, the Monterey Fish Market, has a reputation for exceptionally fresh and sustainably sourced seafood. We're lucky in that our customers support us in our mission to provide the best possible product that doesn't contribute to the destruction of our wild fisheries. I'm constantly impressed with their concern for the environment in general and their knowledge of fisheries issues in particular. We emphasize seasonally available fresh seafood from local, highly regulated fisheries: Dungeness crab, hook-and-line caught rock cod, albacore, squid, sand dabs, herring, and sardines. All of these …
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Paul Johnson is the founder and president of the Monterey Fish Market, a wholesale and retail fish market in the San Francisco Bay area, and works with environmental and fishery groups to influence public policy. He is currently a member of both the Ocean Protection Council's Dungeness Crab Task Force and its California Sustainable Seafood Advisory Panel, and sits on the advisory board to the Monterey Aquarium's Seafood Watch Program. He is the author of Fish Forever (Wiley 2007), which received the IACP Cookbook of the Year award, and coauthor of The California Seafood Cookbook.