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What’s in a storm’s name(s)?

In hopes of avoiding a “Hurricane Cassandra” (yet another wake-up call that we simply ignore, as Joe Romm fears) and moving us closer to a Cuyahoga — the name of the river in Ohio that caught fire in 1969 and set the stage for our major national environmental laws — I’m doing my part to pull something productive from the wreckage.

Seeking lessons for communicating about extreme weather in the context of climate change, I plumb the storm’s names and nicknames for useful and memorable takeaways.