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Just before Christmas, and ever so quietly, the Federal Trade Commission released a review [PDF] of corporate food marketing to kids. The FTC hasn’t examined this kind of data since 2006, so this was its chance to check up on the processed food and beverage industry’s much-ballyhooed self-regulation of food advertising aimed at young kids and teens. The data for the new report is from 2009. The upshot? Food marketing to kids totaled $1.79 billion and went down a skosh from 2006 levels.

Does this mean corporate self-regulation is working? Not at all. First off, in 2009 this country was in the teeth of the Great Recession, so all marketing spending was down. The good intentions of food companies may have had little to do with the drop. But what’s more interesting is the fact that food companies shifted spending away from television advertising and toward online and social media spending.