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Fill 'er Up: A Grist special series on biofuels
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Powered by the StarsCheck out the latest entries in the celeb-biofuels biz13 Dec 2006
You've heard of BioWillie, Willie Nelson's foray into the world of celebrity-branded biodiesel. But did you know that several other celebs, not to be outdone, have plans to unveil their own biofuel lines? During our series, Grist has been doused with requests from PR professionals to promote their clients' fuelish products. We're only too happy to oblige. Celeb: Martha Stewart Product: DIY Biofuel The deal: Martha Stewart has partnered with IKEA to launch Biofuel-in-a-Box in spring 2007. The country's chief domestic engineer says it will be possible to make 10 gallons of biofuel by mixing the contents of the box with everyday items you already have in your home. A homemade batch of biofuels for $19.95? Now that's a hood thing. Celeb: Al Gore Product: Fill Up with the Truth The deal: Flush with the success of his documentary An Inconvenient Truth, the former veep will unveil his own brand of biodiesel next fall. Gore will also embark on a state-to-state PowerPoint tour in a biodiesel-powered minibus in order to inspire a grassroots fuel frenzy.
From K-Fed to corn-fed?
Photo: WireImage.com
Product: Oil of O'Lay The deal: Flush with the success of ditching K-Fed, the pop princess is now offering natural, homegrown oils to the public. Spears' product will soon be widely available, whether you want to see it or not. Celeb: Pauly Shore Product: E99 The deal: Not to be confused with E85, which is 85 percent ethanol, E99 ups the ante to 99 percent corn-based ethanol. Shore's product, recently slammed in Texas, is corny. Very, very, very corny. Celeb: Hillary Clinton Product: Hillary in 2008 The deal: Biofuels run cars, cars get people to the polls, people at the polls vote (most of the time), some of them vote Democrat. Ergo, biofuels make people vote Democratic. Every little bit helps, so Hillary's pumped. Celeb: Jude Law Product: Roll in the Hay The deal: Law's product, marketed as a hay-based biofuel, is really just regular gasoline infused with an aphrodisiac. Or so we suspect. What else could explain the widespread infatuation he inexplicably inspires? Celeb: Richard Pombo Product: ES85 The deal: With spare time on his hands after this fall's election loss, the former California representative will continue to pursue his goals by making ES85: that's 15 percent gasoline, 85 percent endangered species. Celeb: Madonna Product: Pumpa Don't Preach The deal: The pop queen recently struck a deal to import native grasses from Malawi for processing into European biofuels, but has faced sharp criticism for skirting trade rules. She has reportedly hired Angelina Jolie as a consultant for future transactions.
Emission accomplished.
Photo: whitehouse.gov
Product: BioDecider The deal: BioDecider started out heavy on ethanol, but it was discovered that leakage from filling stations was corroding footwear. To save people's soles, Bush adjusted his recipe. Today, BioDecider-ready vehicles run on straight bullshit. Celeb: Jessica Simpson Product: Corn of the Sea The deal: Simpson's short-lived product was quickly pulled from filling stations and K-Mart shelves when she began marketing it as a soft drink. Want the real scoop on today's biofuels news? See the rest of Grist's special series. |
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![]() From the Archives
Miles to Go, by Yolanda Crous. An interview with Missouri farmer and ethanol co-op member Brian Miles.
Professor Cellulose, by Jennifer Weeks. Biofuel pioneer Lee Lynd points the way toward a "carbohydrate economy".
It's Happening in Ottawa, by Sharon Boddy. Grains become fuel at the world's first cellulosic ethanol demo plant.
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