Dudes, what’s up with Pepsi? In the last few weeks the company has released at least three splashy sustainability stories touting its:
- testing of green vending machines in D.C. (30 out of 4-5 million, but hey)
- introduction of Eco-Fina, an Aquafina bottle that uses 50 percent less plastic (still plastic and still bottled water, but … hey)
- marketing of limited-time Throwback versions of Pepsi and Mountain Dew that contain real sugar instead of the dreaded high-fructose corn syrup (still rots your teeth and gut, but … hey?).
The efforts are apparently part of PepsiCo’s “Performance with Purpose” sustainability initiative — you can read all about it here, and get some context here.