Pepsi makes good choices, or at least good PR hires

Dudes, what’s up with Pepsi? In the last few weeks the company has released at least three splashy sustainability stories touting its:

• testing of green vending machines in D.C. (30 out of 4-5 million, but hey)
• introduction of Eco-Fina, an Aquafina bottle that uses 50 percent less plastic (still plastic and still bottled water, but … hey)
• marketing of limited-time Throwback versions of Pepsi and Mountain Dew that contain real sugar instead of the dreaded high-fructose corn syrup (still rots your teeth and gut, but … hey?).

The efforts are apparently part of PepsiCo’s “Performance with Purpose” sustainability initiative — you can read all about it here, and get some context here.