Macintosh manufacturer Apple Inc. and a New York City environmental initiative both have apple logos, but is that an original sin? Apple Inc. thinks problems will stem from the too-similar logos, and has filed a trademark infringement complaint against GreeNYC, the Big Apple’s campaign to boost environmental awareness. But a spokesperson for New York City’s marketing arm disputes the core problem, biting back, “We believe the infinity apple design and its mission to create environmental awareness are unique and distinctive and do not infringe upon the Apple Computer brand.” Ironically, the computer company was itself the target of a drawn-out trademark-infringement kerfuffle with Beatles-founded Apple Records, which, of course, also represents itself with a green fruit.
