As the world swelters

Judging from this quip recently overheard in New York at the West 4th Street subway station, the Environmental Defense + Ad Council's new Fight Global Warming ad campaign can't start soon enough:
Girl: ...I mean, who doesn't like being warm? It's not like they call it "Global Sweltering"! So who cares?

Judging from this quip recently overheard in New York at the West 4th Street subway station, the Environmental Defense + Ad Council’s new Fight Global Warming ad campaign can’t start soon enough:

Girl: …I mean, who doesn’t like being warm? It’s not like they call it “Global Sweltering”! So who cares?

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