So Cadillac introduces a bicycle. Is this good news or bad? On the one hand, you have a major car company endorsing the idea of human-powered transportation. On the other hand, they’re doing it to — you guessed it, brainiac — sell more Cadillacs. The notion is to use this “unexpected brand contact” to reach younger buyers. Who, having just spent $500-$1900 on a Cadillac bike, will presumably think nothing of dropping another $40,000 on a luxury car.
Disturbing, yes, but mostly it’s just weird. Whatever happened to a good old-fashioned Schwinn?
