Fossil Foolishness

As we report in Daily Grist today, Ford Motor Co. is the latest in a string of major companies looking into this whole climate-change dealio. The company is expected to announce today that they will begin researching how global warming will affect them — or rather, how pending and future regulations will affect company business. But they won’t be making any promises, said one spokesflack, about actual changes that would, oh I don’t know, alter their lowest-fuel-efficiency-among-all-automakers title: “To commit to that at this point is to probably create some expectations that we might not be able to meet.” Indeed.

Interestingly enough, however, is the timing of this announcement and “pledge,” as tomorrow, April 1 (the Day of Fools!), is shaping up to be a major Ford-bashing day. Energy Action, a coalition of youth working toward clean energy, is organizing their second annual Fossil Fools Day. The group hopes to have thousands of participants from all over the U.S., Canada, and the U.K. involved in actions to demand clean and renewable energy.

More on the suggested actions below the fold:The group offers a number of suggestions for actions aimed at getting the message heard including:

• Adopting a local Ford dealer
• Exposing a fossil fool in your area
• Launching a campus greenfleet campaign to replace old vehicles with hybrids or biodiesels
• Asking car companies to innovate rather than litigate

You can register your action here and find out what’s happening in your neck of the woods.