Google has made a humongous announcement — which goes without saying, since everything Google does is humongous — of plans to heavily fund R&D of renewable-energy technology, focusing on wind, solar, and geothermal power. Calling the project Renewable Energy Cheaper Than Coal (or RE<C), Google has an end goal of cleanly produced electricity that’s less expensive than dirty-black-rock power — and “within years, not decades,” no less. The company has no intention of being froogle: it will allocate hundreds of millions of dollars total to the project, and tens of millions in 2008 alone. The Google motto, “Don’t be evil,” never seemed so apt.
