Imagine, for a moment, it’s a sweltering July afternoon. You hear an unassuming knock on the door. Maybe you check your Ring camera to see a young man in a polo shirt, with a lanyard swinging. You open the door, and he launches into a pitch before you can even register the logo on his badge. “Hi, my name is John, and I’m working on the statewide clean energy initiative. Have you received a notice from your energy company about rate increases in the coming years?”
It may not be immediately apparent, but he’s trying to convince you to buy solar panels.
Summer is peak solar sales season, and crews canvass neighborhoods nationwide, generally in two-person teams. These door-knockers are there to set up an appointment with the “closer” — often on the same day — whose aim is to sell the homeowner a solar system.
Door-to-door solar sales are a widely accepted form of lead generation in the industry, despite being largely unregulated. While trade groups like the Solar Energy Industries Association do recommend best... Read more
