Greening Your Small Business is a new book out this month by Jennifer Kaplan, a partner in Greenhance, a Washington, D.C.-based consulting firm working with large and small businesses to gain better insight into their impact on the environment. She also teaches at Marymount University’s business school in Arlington, Va.
Courtesy Jennifer KaplanI talked to Kaplan about her new book and why she wrote it. Below are highlights from our discussion.
Q. Why did you see a need for this book?
Kaplan: I was teaching market research at Marymount, and one student was working with a business who needed help answering the question “How can I go green?” In researching the topic, I felt that there was a lot of information for homeowners and large corporations but not a lot for small businesses. A lot of the information was out there but it was very diffuse and no one had taken the time to compile it.
One of the people I talked to was the owner of Aspen Ski company who told me the resource book was a nice idea but a small idea. He said we need to talk about advocacy and leveraging the power of small businesses. That prompted me to include a whole se... Read more