With community opposition growing, data center backers are going on a full-scale public relations blitz. Around Christmas in Virginia, which boasts the highest concentration of data centers in the country, one advertisement seemed to air nonstop. “Virginia’s data centers are … investing billions in clean energy,” a voiceover intoned over sweeping shots of shiny solar panels. “Creating good-paying jobs” — cue men in yellow safety vests and hard hats — “and building a better energy future.”
The ad was sponsored by Virginia Connects, an industry-affiliated group that spent at least $700,000 on digital marketing in the state in fiscal year 2024. The spot emphasized that data centers are paying their own energy costs — framing this as a buffer that might help lower residential bills — and portrayed the facilities as engines of local job creation.
The reality is murkier. Although industry groups claim that each new data center creates “dozens to hundreds” of “high-wage, high-skill jobs,” some researchers say data centers generate far fewer jobs than other industri... Read more
